![]() ![]() It's not focused on which people spend time on the site or the content it presents in fact, Sud says it doesn't want to be an entertainment destination at all. Vimeo has never made money from advertising it's always been a subscription product monetizing through actual creators who pay to have unlimited access to Vimeo's creative software and platform. That's why you get those 15-30 second commercials on monetized videos on YouTube. While YouTube attracts creators and content to its platform, it aims to keep viewers engaged with its site to spend more time on it because it makes money from advertising. Here's what the tech stock is doing to separate itself from the pack, plus a Vimeo stock price prediction. This new strategy is what sets Vimeo apart from YouTube or Instagram, and finding that niche is what will help it sustain and grow in the future. Rather than competing with Netflix and the $17 billion it has to spend, Sud saw an opportunity to target the businesses that now require video content without losing its existing users. The 16-year-old company is four years into this strategy that targets filmmakers, professional video creators, and businesses - from small mom-and-pop businesses to large Fortune 500 companies that are jumping on board the age of video content. When CEO Anjali Sud pivoted Vimeo's strategy from a viewing destination or media platform to a software-as-a-service (SaaS) company, she knew what she was doing. In fact, it creates opportunity for investors. We have reason to believe that dip is precautionary - it's not unusual for a stock to drop right after its IPO. The company's public listing comes on the heels of posting a 57% sales growth in Q1, when it marked adjusted operating profits at about $1.8 million, marking the third straight quarter in the green. Morgan analyst Cory Carpenter's valuation had Vimeo at $9 billion, so is the stock undervalued or overvalued? Is it a buy? The video hosting and sharing platform that's only four years into its rebrand came out of its first day as a publicly traded company with a market value of $8.4 billion, less than the $10.6 billion it anticipated. That's in part thanks to IAC shareholders and other insiders selling, and not because Vimeo is a bad company. (NASDAQ: VMEO) just became the 11th company to go public under Bill Diller's InterActiveCorp (IAC), and shares plummeted right out the gate from $52.08 to $44. One of the marketplace’s early customers is mattress company Casper.Vimeo Inc. Vimeo Stock is launching with exclusive partnerships with several filmmakers, including Raphael Rogers and Armand Dijcks, animator Hannah Jacobs and production company Eyeforce. One of her first big moves as CEO was to acquire live-streaming platform Livestream and integrate it into a new product, Vimeo Live, that makes it easier for filmmakers to capture and edit live video. But those plans were ultimately shuttered and Sud has focused on Vimeo’s core business as a YouTube alternative for filmmakers. Before Sud was appointed CEO of Vimeo last summer, the IAC-owned company was exploring going after Netflix and Hulu with the launch of a subscription streaming business. ![]() The launch of Vimeo Stock comes as Sud has reoriented the Vimeo business toward providing resources to its creator community. We see a future where standalone stock marketplaces no longer need to exist.” Our goal is to set a new standard for creative footage, put more money in contributor’s pockets and reduce friction to put better videos out in the world. “We heard resoundingly from creative professionals, brands and agencies alike that existing stock offerings were not getting the job done. “Vimeo Stock is the next evolution of our commitment to empower creators to tell exceptional stories,” CEO Anjali Sud said Wednesday in a statement. ![]()
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